2415 Homer Adams Parkway
Alton, IL 62002

ph. 618-465-1712
fx. 618-465-3114
Email us!
There are many reasons why we're...

The Most Trusted Name in Family Eye Care and Eye Wear

More than 3000 FRAMES in stock.

Economy to Designer Fashions

On-premise Lab
Specialty frames and lenses
 
EXPERTS in fitting...
CHILDREN, BIFOCALS, CONTACTS, and LOW VISION AIDS
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SPECIALS
ASK ABOUT OUR SPECIALS...

2nd Pair - HALF PRICE

Fashion Frames, Sunglasses, Safety Glasses, Specialty Eye wear, and more

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KIDS EYE WARE PACKAGE
IncludesThe 1-Year 1-time $10 Replacement Warranty
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Stop by our store...


Customer Service Representative, Jan Patton, is a familiar site at the front desk , but now Drew Rinacke, Optician, makes adjustments to her eyewear.

Drew Rinacke, Optician, makes adjustments to a customer's eye wear.

 
Chuck Heitz, Founder 1956
Chuck Heitz, Founder 1956


On  March 1st, 1956, Chuck Heitz made a decision that would change the standards for eye care in Alton, Illinois forever.  On that day, it was established that superior quality eyewear and personal customer service would become the number one priority.  That priority remains today through three generations.

 

Heitz optical provides an environment that addresses each person’s individual needs in a friendly and comfortable manner.  You will see the same helpful faces each time you visit.  Each member of the Heitz Optical staff has been with the company for many years.  It is another symbol of the respect shown for trust and integrity at Heitz Optical.

We understand that you can buy eyewear from many sources. Eye care and superior service, however, are values that matter most and keep our customers and their families returning for generations.You can trust your vision to Heitz Optical.  The quality of our lives depends on it.

 
Your On-line Experience is About More Than Convenience
Dr. Justin Scheiter performing a routine exam on patient, Mary Tanner.
Dr. Justin Scheiter performing a routine exam on patient, Mary Tanner.

The Heitz Optical on-line experience will never replace our personal eye care, nor is it intended to.  However, we recognize the value of convenience and 24-hour access.  This website will enable you to communicate easily with us. You can schedule exams or fittings, download pre-exam profile forms, insurance forms, request travel data, and email us with any questions. And, with your request, we will send you periodic bulletins about eye care exam reminders, new technology and products, insurance procedures and coverage changes.